| Copyright © 2005 Willie Crawford | | | | how I do with products I have reprint rights to. One is a |
| Without traffic to your website, you're not going to | | | | web copywriting course by Bob Serling called Power |
| make any money in your online business (unless you're | | | | Copywriting For The Internet. When someone is |
| able to tap into someone else's traffic). | | | | searching for that course they search on very specific |
| For many websites... especially new sites, one of the | | | | terms... but... since their search is so specific, a higher |
| fastest, surest ways to drive traffic to the site is pay | | | | percentage of them will buy when they get to my |
| per click search engines. The RISK in using pay per | | | | website. This is a more niche market, but some of my |
| clicks is that you don't know how well that traffic is | | | | rankings are: |
| going to convert before you've paid for it. You can | | | | Internet Copywriter + Bob Serling - #1 out of 985 |
| adjust your webpages and your pay per click listing | | | | Web Copywriting + Bob Serling - # 7 out of 918 |
| fairly quickly, but today I want to share with you two of | | | | Web Copywriting Course + Bob Serling - #5 out of |
| my MAJOR free traffic generation methods. | | | | 16,400 |
| The most powerful weapon I've used in my marketing | | | | Power Copywriting For The Internet - #2 out of |
| arsenal lately is actually... blogging. A blog is simply an | | | | 128,000 |
| on-line diary or weblog. Since they are usually updated | | | | Another product that I have reprint rights to is an |
| frequently, the search engines love them and visit them | | | | excellent course on how to increase your website, and |
| often. | | | | advertising, conversion rates. It's called, "Small Changes |
| The way that I use my blogs is that when I make a | | | | - Big Profits." Here's my ranking on keywords |
| post, I include a link to a site or webpage that I want | | | | customers have recently used to find (and buy) this |
| spidered by the search engines. Google actually visits | | | | product: |
| my blogs daily, and takes snapshots of everything | | | | Increase Website Conversion - #6 out of 2,480,000 |
| there, and follows links from the pages, and takes | | | | How to Increase Website Conversion - # 6 our of |
| snapshots of those pages! So, I make minor changes | | | | 2,490,000 |
| to pages that I want to get ranked higher, and then I | | | | Note that when you enter that last phrases, Google |
| "help" Google to find those updated pages. It's a simple, | | | | tells you that "how to" is a very common phrase and |
| ethical, and very powerful method. | | | | therefore not included in the search. However, notice |
| I'm fairly new at blogging, but I'm quickly getting the | | | | that Google found an additional 10,000 pages when I |
| hang of it. Most of what I know about blogging I | | | | gave it that expression. Ok, so I'm confused too :-) |
| learned from a course by my friend Paul Short. The | | | | My second most powerful weapon right now is that I |
| course is called RSS Exposed. I recommend you get a | | | | write lots of ezine articles... like this one. Since 1998, I |
| copy of Paul's course today and set aside 2 hours to | | | | would estimate that I've written over 300. Those |
| digest it. Get it at: | | | | articles are a very powerful way of getting one-way |
| Paul is like me... he's very busy, and doesn't have time | | | | links to my site. Those articles are a powerful way for |
| for fluff. So his course is under 100 pages, and it's all | | | | people with specific problems or interest to find my |
| "stuff" that you can read and then immediately | | | | sites. |
| implement. | | | | Here's a simple example of how powerful articles can |
| Does this stuff work thought. My friend Stephen | | | | be. I know for a fact that the majority of people in |
| Pierce taught me that NOTHING is more powerful than | | | | network marketing aren't doing that great. I also know |
| concrete PROOF. So let's look at how I rank for a | | | | why. The proof that I know what they are doing |
| few keywords that I'm focusing on right now. I'll show | | | | wrong, and how to correct it, is provided by the fact |
| you with a few of the more than 100 niches that I | | | | that I was recently the #2 producing representative in |
| have top 10.... often top 3 rankings for. I know that | | | | a major network marketing company for 2 |
| showing you these examples may attract the attention | | | | consecutive months. The only reason I wasn't #2 |
| of potential and existing competitors, so I won't show | | | | longer is that I've only been with the company a little |
| you the most lucrative ones :-) | | | | over 4 month, and that in my fourth month, I was the |
| Readers who know me, know that my real online | | | | #1 top producing rep in the entire company! |
| success started with a simple soul food or southern | | | | Recognizing what many network marketers are doing |
| cookbook! That one cookbook still generates a very | | | | wrong... especially those that market over the internet, I |
| nice six-figure income! This season of the year, I know | | | | wrote an article on the topic. This article targeted |
| that people are on-line searching for holiday recipes | | | | those who wanted to know why their network |
| and also gift-giving ideas. My logs show me how my | | | | marketing is failing. So if you go to Google and enter... |
| market finds me... keywords and sources. They show | | | | "Network Marketing Failing" without the quotation |
| that for the cookbook, most find my site through | | | | marks, you'll see that the returns for webpages |
| Google, with MSN being a distant second. Here's how I | | | | featuring my article take up the entire first page. If a |
| ranked for a few cooking related terms (as of | | | | person were to type in the statement "My Network |
| November 21st, 2004): | | | | Marketing Is Failing" my page ranks #1 out of 312,000. |
| Soul Food Recipes - #2 out of 1,220,000 | | | | Do people search on these terms? Not as many as |
| Soul Food - #3 out of 8,840,000 | | | | search on more competitive terms, but why not go |
| Soul Food Cookbook - #2 out of 273,000 | | | | after easier terms... why not go after "the low-hanging |
| Deep Fried Turkey Recipe - #3 out of 257,000 | | | | fruit." |
| Deep Fried Turkey Recipes - #4 out of 302,000 | | | | People do visit my sites after reading the hundreds of |
| Sweet Potato Pie - #2 out of 614,000 | | | | articles that I've written, and they do make purchases |
| Sweet Potato Pie Recipe #2 out of 394,000 | | | | and join my network marketing team. That's proof that |
| Fried Chicken Recipe - #2 out of 861,000 | | | | writing and properly using articles is a very powerful |
| Fried Chicken Recipes - #2 out of 1,160,000 | | | | traffic generation technique. I have lots of resources on |
| Southern Fried Chicken - #2 out of 436,000 | | | | how to properly do this inside my private membership |
| Deep Fried Turkey - #14 out of 330,000 | | | | site. If you're not a member, you should join today. |
| Pound Cake Recipe - #2 out of 547,000 | | | | Inside the site you'll find lots more solid, usable |
| Macaroni And Cheese Recipe - #1 out of 207,000 | | | | information like you just gotten in this article. |
| Collard Green Recipe - #4 out of 21,200 | | | | I've just shared with you two of my most powerful |
| Southern Recipes - # 15 out of 4,970,000 | | | | free traffic generation methods. I actually know |
| ... I guess I need to work on that last listing :-) | | | | HUNDREDS but only use a handful. I believe that it's |
| One of my other markets is "Internet Marketing," and | | | | better to get really good at using a few rather than |
| those looking to start or improve upon an online or | | | | tinkering with (but never mastering) many. You need to |
| home-based business. How do I rank there? Here are | | | | do your research and find the techniques that work |
| a few of the thousands of terms that bring me in free | | | | best for you. |
| search engine traffic (again based upon my website | | | | If you'd like a really comprehensive course on website |
| logs): | | | | traffic and sales generation methods, I recommend |
| Internet Marketing 101 - # 1 out of 5,550,000 | | | | John Reese's Traffic Secrets Course. Check out |
| Internet Marketing Course - #2 out of 10,600,000 | | | | John's course to learn a ton of ways to outflank your |
| Free Internet Marketing Course - #2 out of 11,800,000 | | | | competition at: |
| Free Internet Marketing Lessons - #2 out of 2,810,000 | | | | It's 14 DVD's, so realize that it will throw a LOT of |
| Homebased Business - #9 out of 1,930,000 | | | | information at you. Make sure that you pick just a few |
| Homebased Business Course - #1 out of 522,000 | | | | techniques he covers, and then put them into |
| Free Homebased Business Course - #1 out of 483,000 | | | | immediate action rather than letting the sheer volume |
| For those of you without your own product, let's see | | | | of information overwhelm you. |