| Soul food recipes have an extra ally working to | | | | how they the mix, flip or fold the food so it doesn't spill. |
| increase their popularity and user-friendliness. It's not | | | | There's also the all important example of what to do if |
| microwave ovens, pre-mixed desserts or frozen side | | | | you miss one of the steps in the recipe and seeing |
| dishes. It's video. Like many other web properties, and | | | | with your own eyes how the expert corrects it. |
| industries in general, video is driving the popularity of | | | | What The Final Product Looks Like |
| more and more soul food recipe sites. | | | | An advantage a written recipes can't duplicate is |
| One bright side of the economic downturn is more | | | | seeing how the final product looks, the only thing |
| people are forced to cooking more meals at home | | | | missing is the smell and taste. But other than that |
| instead of eating out. For example, based on a recent | | | | recipe videos is the next best thing to being there... As |
| University of California study, they estimated a family | | | | more websites bring videos online, the technology is |
| can save up to 53%-72% off their monthly food bill by | | | | sure to advance. |
| cooking the same meal at home. This simple fact | | | | Many websites not only offer videos on demand, |
| alone continues to influence more people to catch the | | | | many have started testing video -by-request, where |
| cooking bug. | | | | the visitor can request a video of a specific recipe. Of |
| As more people re-discover the joy of soul food | | | | course the written recipe isn't going anywhere, videos |
| cooking and the thrill of saving money, the need for | | | | are not predicted to totally replace them anytime soon. |
| quicker and faster ways to learn grows in demand. | | | | But they do play an important roll in enhancing the |
| More people find learning by video fills the demand for | | | | written recipes. |
| absorbing information faster than reading. This is | | | | As soul food recipe websites grow more competitive, |
| especially true when it comes to following a recipe. | | | | the bar continues to rise on service to the end |
| The Advantage of Video Recipes | | | | consumer. Many web publishers continue to think |
| People are discovering many advantages, but the main | | | | outside the box, when it comes to offering more |
| one is ease of use. It's much easier to follow step-by- | | | | user-friendly features to their sites. More people are |
| step with the expert on the video. You can see the | | | | responding to those changes with increased |
| little nuances the written recipes themselves often | | | | readership and response. |
| miss. For example, how the expert holds the spoon., or | | | | |