| As an Internet marketer, one of the toughest decisions | | | | podcasts (audios), and videos. This content is both on |
| you'll have to make is what products to market and | | | | my sites and on other sites. For my cooking related |
| where to position yourself in the marketplace. Market | | | | sites, the content is typically recipes, but with |
| something that is not really wanted, or painfully needed, | | | | webpages optimized to help the search engines know |
| and you've stacked the deck against yourself. | | | | what a specific page is about. |
| As a 13-year Internet marketing veteran, I have largely | | | | Briefly, in optimizing a webpage, I make sure that my |
| settled into the traffic generation and search engine | | | | most important keywords are use in my titles, |
| optimization fields. Everyone with a website needs | | | | description metatags, and in strategic places |
| both, and they're all painfully aware of that fact. | | | | throughout the page. |
| This is a good field for you to enter if you really take | | | | In my opinion, the reason that my pages rank so highly |
| the time to learn how to get a webpage to rank highly | | | | though is because others page (on other websites |
| for buying keywords, and how to generate lots of | | | | across the Internet) tell the search engines that my |
| traffic. Neither are really THAT difficult, as you'll soon | | | | pages are about specific terms. I accomplish this by |
| see. | | | | getting tons of hyperlinks from other sites, where the |
| If you plan on selling your services in this niche, you | | | | anchor text contains my long-tail keywords. |
| need to master the basics, and it helps to be able to | | | | I get those links by posting my content on those other |
| show potential clients how good you are. I personally | | | | sites. My articles, videos, press releases, and audios |
| just show clients how I rank for some of my own | | | | are on high pagerank sites, and there are links in or |
| website projects. I do that for two reasons: | | | | near this content pointing back to my sites. |
| 1) I want to show them that I don't really need to work | | | | Those links amount to those other sites pointing to my |
| as an SEO consultant since I could earn a full-time living | | | | site and telling the search engines that my site is about |
| just marketing my own products. Not coming from a | | | | those keywords. Those links from "authority sites" are |
| position of neediness allows me to charge higher | | | | like having well-respected people give you an |
| prices. | | | | endorsement! |
| 2) I want to show them that I understand the entire | | | | Just as importantly, those hyperlink "recommend" my |
| sales process, and know what it takes to bring in | | | | sites to visitors on those other sites. They tell those |
| BUYING customers. | | | | visitors to go to my site for more similar content, and |
| Here are a few examples that I might show a typical | | | | those visitors come in droves! |
| client (all of the examples are the terms without the | | | | In case you're wondering how I spread so much |
| quotes): | | | | content across so many sites, my answer is |
| One of my companies sells automated article, video, | | | | automation. Instead of visiting hundreds of sites and |
| press release and podcast submission services. So I | | | | hand posting this content, I upload it to software (or |
| show potential clients that for the term "automated | | | | more specifically servers on other sites) and automate |
| video submission site" I rank number 2 out of 1,020,000 | | | | the distribution process. Using software, I can do in 10 |
| on Google, and for the term "automated video | | | | minutes what it would literally take me days to do |
| submission software" I rank number 1 out of 192,000 on | | | | manually. |
| Google." | | | | When I tell you what I do, and how I do it, it sounds |
| I show them that for the term "#1 google listing" I rank | | | | really simple doesn't it? |
| numbers 5 and 6 out of 109,000,000 on Google. For | | | | It is! |
| "get a # 1 Google listing" I have the number 3 position | | | | However, there is another key. In many niches, when |
| on Google. | | | | going after certain keywords, you need to publish a |
| Since many potential clients know that I've worked as | | | | LOT of content, and you need a LOT of links pointing |
| a joint venture broker, I show them that for the term | | | | to you. That's why the software is so critical. Without |
| "joint venture expert" I have at least 5 out of the top | | | | automation I wouldn't be able to accomplish 1/10th as |
| 10 positions on Google, out of 2,870,000 returns. | | | | much. I wouldn't be able to generate the necessary |
| Since I've written a soul food cookbook, I show them | | | | mass. |
| that for the term "soul food recipes" I have the number | | | | I know, now you're probably thinking that my traffic |
| 2 position out of 2,510,000 results. For the term "soul | | | | generation secrets aren't so amazing. Actually, they're |
| food cookbook" I have the number 2 position out of | | | | not, but they are very effective. That is, they are very |
| 58,900,000 returns. | | | | effective if you acknowledge one other important |
| I show potential clients dozens of similar results, | | | | caveat. That caveat is simply that you have to use |
| providing them with irrefutable proof that I understand | | | | this knowledge. You have to actually generate the |
| SEO. I also show them some of my website traffic | | | | content and then distribute it around the Internet. |
| statistics to prove to them that I target BUYING" | | | | Now that you know my secret, you need to take |
| keywords. | | | | advantage of it. Don't you dare think that it won't do |
| By now you have to be wondering how I accomplish | | | | much good "because your competitors will also know |
| this. The answer is simply by generating lots of | | | | the secret." Here's another not so secret "secret"... |
| relevant content, and having lots of external links | | | | most people even when they know exactly what to |
| pointing to my sites. | | | | do, and even see proof that it works, will do absolutely |
| Really simple isn't it? | | | | nothing. That's the beauty of it all. To pull ahead of your |
| The content is typically articles, press releases, | | | | competitors, you only need to do it! |